Lesson #1
Are you ready to turn your business into everything you know it can be?
Here is lesson #1.
It may seem simple at 1st but if you really think about it, it is very powerful.
So lets get started.
One of mentors Dan Kennedy will often begin his speeches by offering someone in the audience $100 if they can correctly tell him what business they are in.
If he is speaking before a group of dentists, they will say that they are in the 'dental business.' If he is speaking for plumbers, they will say that they are in the 'plumbing business.' Restaurant owners will say that they are in the 'restaurant business.'
Dan then calmly puts the $100 bill back in his pocket and tells everyone, no matter what group he is speaking before, that they are in the 'marketing business.' And that is the exact business you need to be in, if you want to be wildly successful.
In my HVAC Profit Secrets Toolbox, I show you an ad from a client of mine who went from almost bankrupt to over $1 million dollars in sales in less then 1 year.
One of the main reasons for his explosive growth was that he changed his thinking from being an HVAC Contractor to being someone who marketed HVAC services. Believe me; this change in thinking had a profound and immediate impact on his business and on his finances. It can do the same for you.
Here is an insightful quote from Charles Revlon: 'In the factories we make perfume, but in the stores we sell hope.'
Mr. Revlon knew that he was not in the perfume business; he was in the business of marketing and selling hope.
Too many business people are infatuated with their product and miss the whole point of what their customers are really buying. You need to really question what business you are really in and then get into the marketing of that business.
Do that and watch your business skyrocket.
So What Business Are You In?
If you want to me to let you know when each lesson is posted please e-mail me.
These lessons will come directly from my HVAC Profit Secrets Toolbox marketing manual which is available via my website, www.hvacprofitsecrets.com.
Bob Blagg, The HVAC Marketing Guy
http://www.hvacprofitsecrets.com
bob@hvacprofitsecrets.com
Here is lesson #1.
It may seem simple at 1st but if you really think about it, it is very powerful.
So lets get started.
One of mentors Dan Kennedy will often begin his speeches by offering someone in the audience $100 if they can correctly tell him what business they are in.
If he is speaking before a group of dentists, they will say that they are in the 'dental business.' If he is speaking for plumbers, they will say that they are in the 'plumbing business.' Restaurant owners will say that they are in the 'restaurant business.'
Dan then calmly puts the $100 bill back in his pocket and tells everyone, no matter what group he is speaking before, that they are in the 'marketing business.' And that is the exact business you need to be in, if you want to be wildly successful.
In my HVAC Profit Secrets Toolbox, I show you an ad from a client of mine who went from almost bankrupt to over $1 million dollars in sales in less then 1 year.
One of the main reasons for his explosive growth was that he changed his thinking from being an HVAC Contractor to being someone who marketed HVAC services. Believe me; this change in thinking had a profound and immediate impact on his business and on his finances. It can do the same for you.
Here is an insightful quote from Charles Revlon: 'In the factories we make perfume, but in the stores we sell hope.'
Mr. Revlon knew that he was not in the perfume business; he was in the business of marketing and selling hope.
Too many business people are infatuated with their product and miss the whole point of what their customers are really buying. You need to really question what business you are really in and then get into the marketing of that business.
Do that and watch your business skyrocket.
So What Business Are You In?
If you want to me to let you know when each lesson is posted please e-mail me.
These lessons will come directly from my HVAC Profit Secrets Toolbox marketing manual which is available via my website, www.hvacprofitsecrets.com.
Bob Blagg, The HVAC Marketing Guy
http://www.hvacprofitsecrets.com
bob@hvacprofitsecrets.com
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