"Are You Throwing Away Thousands Of Dollars Everyday?"

Well, are you?

If you aren't mailing your past clients and prospective clients at least a quarterly newsletter, you might as well take a wad of cash out of the bank and just tear it up! Get this. It may be COSTING you $800,000 or MORE in lost repeat and referral business to NOT send a client newsletter (I hope you cringed when I said that!). Many of us (falsely) believe that we render such an awesome service that OUR clients will naturally refer us, and wouldn't even THINK of using anybody else.

Dumb, dumb, dumb. It's a vicious world out there. Your competitors are constantly spending big bucks, secretly attempting to "steal" your clients away from you. Many of your clients may not know or "forget" about the other services you offer. Imagine driving up to one of your favorite client's homes to see another contractor's van in the driveway. When you ask her why she didn't call you, she tells you, " I didn't know you did air ducts too. I thought you just installed furnaces. I wish I would have known that before we hired XYZ to do our new....”

Whose fault that you didn't get the job? Hers or yours? Yours!

To maximize repeat and referral business, it is absolutely VITAL that you communicate with your clients on a frequent basis. I will argue to the death that you should be talking to your client base at LEAST once a month.

I do NOT, however, believe in making you "beg" for referrals...simply ask. You know, provide them with a referral sheet with every job but don't stop there, keep in touch and...
A newsletter is a very effective, pleasant, and FUN way to open the floodgates to a stream of steady referrals, and repeat business.

How To Put An Additional $10,000 To $30,000 In YOUR Pocket This Year, Automatically!

Want to avoid blowing YOUR repeat and referral business and put a bushel of extra cash in your pocket to boot? I thought you might. Listen up. You must send your entire database something, anything, every month, to automatically stimulate referrals, create deep bonding and rapport, be different and unique to them, and, most importantly, to create on-going steady streams of income into YOUR pockets, automatically, -like clockwork.

The best way to do this? You guessed it. A regular, interesting, informative newsletter, mailed to your entire database each quarter. Notice I said, "interesting"? See, the problem with most newsletters is....Nobody Reads Them! Why? Well frankly, they're about as dry as burnt toast.

A good newsletter will:
Encourage referrals
Encourage repeat business
Offer promotions that bring in more business Inform and educate, thereby further ingraining in the mind of readers that you are THE heating & cooling expert.
Promote all your other services.” Farm" prospective clients for future business.
Act as a selling tool -only top-notch professionals ever make the effort to do one.

So, if you're not sending one, you're leaving $10,000 to $30,000 in personal, take-home income on the table. Income that would have come to you automatically!

Bob Blagg
The HVAC Marketing Guy

If you'd like to dramatically increase YOUR HVAC business’s income then you must sign up at http://www.hvacprofitsecrets.com/ for Bob’s free report “How To Double Your HVAC Business’s Profits In 121 Days or Less – Even In A Tough Economy…. GUARANTEED” Read this Report very carefully, in its entirety, is going to be THE most profitable and important thing you do all week, all month, maybe this year.

You can reach Bob at:
The HVAC Profit Secrets Institute
1415 2nd Street, Suite 1023
Winthrop Harbor, IL 60096
Phone: 847-731-0680
Fax: 888-220-9256
bob@hvacprofitsecrets.com
http://www.hvacprofitsecrets.com/

The HVAC Secret to Making $1000.00s More a Day

The Secret to Making $1000.00s More a Day
By Being Environmentally Friendly!

As HVAC contractors we owe it to the world and ourselves to do what we can to help protect our environment.

I have a way we can do that and make $1000.00s more each and every day.

Let me ask you two Simple questions.

1. Do your remove the refrigerant from old equipment?

2. Do you haul away the old equipment?

If you answered yes to both of these questions I will show you how to get into High-End homes and make $1000s more each day.

But 1st let me tell you a story about how by asking myself these two questions I landed a job that every other company in my area had been trying to get for years.

I was working as a service tech for a HVAC company in Racine, Wisconsin, and we received a no cooling call from the home of very prominent and very rich women.

When I got there I met their maintenance man, who said that the a/c was out in half of the home and that the last company to service the equipment had been putting in refrigerant at least twice a season for a number of years in order to keep it running. Once I saw the equipment I couldn’t understand why no one had ever replaced it. The units were at least 30 years old and couldn’t have had a seer rating any higher then 6.

The maintenance man said numerous companies had tried to convince the owner of the home to replace the equipment but failed. So I asked the maintenance man if money was a concern to the women who owned the home. I knew this was a crazy question since she was a multi millionaire. As I had thought he would the maintenance guy said no, it wasn’t money. But he couldn’t tell me what it was because he said at least a dozen different salesmen had tried to convince the owner of the home to put in new equipment.

So I asked the maintenance man to tell me everything he could about the women and her family. It turned out that the women and her family owned a company that was known through out the world for being very environmentally friendly.

So I recharged the units as needed with the understanding that the owner of the home would allow a salesman from my company to come back and give her a quote on new equipment.

So I went back to the office and sat down with the salesman who was going to make the call on the homeowner. I explained to him exactly how to get the sale. Just by using the two simple questions from above.

Here is what I said to him. When you are talking to the owner of the home let her know:

We will reclaim and recycle refrigerant in order to protect the environment and conserve our natural resources.

We will recycle all the old equipment so that it does not just fill up our landfills but it will also help conserve our natural resources.

That by replacing the old 6 Seer equipment with new higher Seer equipment and the old 50 – 60% efficient furnaces with 90+ furnaces she will be conserving both our electrical and natural gas resources.

Needless to say that after the salesman told her all this we got the job of replacing two complete systems as well as new air cleaners and humidifiers and we even sold her new higher efficiency water heaters. All at a price that was over $5000.00 more then anyone else had ever quoted by just doing things every good contactor should be already doing.

But that wasn’t the end of it. She liked the fact that we were environmentally friendly that she recommended us to all her friends, which lead to numerous other jobs with as good if not even better mark ups.

So as you can see that by being environmentally friendly like most good contractors already are and letting people know through all of your advertising you can greatly improve your bottom line.

So please do your part to protect our environment. As you can see it is well worth it in many ways.

About Bob Blagg, The HVAC Marketing Guy®

He has been in the HVAC Industry for over 30+ years.

He watched he father and many other HVAC folks work themselves half to death just to eke out a good living. So he made it a priority to find..... figure out.... test and prove.... and assemble strategies for easily, efficiently and affordably obtaining more good new customers and accounts than you can handle.... strategies virtually unknown to our industry, so that possessing them gives you a truly unfair advantage over your competitors and lets you make more money than ever before. In fact, my strategies will virtually transform your business.

If you'd like to dramatically increase YOUR HVAC business’s income then you must sign up at http://www.hvacprofitsecrets.com/ for Bob’s free report “How To Double Your HVAC Business’s Profits In 121 Days or Less – Even In A Tough Economy…. GUARANTEED” Read this Report very carefully, in its entirety, is going to be THE most profitable and important thing you do all week, all month, maybe this year.

You can reach Bob at:
The HVAC Profit Secrets Institute
1415 2nd Street, Suite 1023
Winthrop Harbor, IL 60096
Phone: 847-731-0680 Fax: 888-220-9256
bob@hvacprofitsecrets.com
http://www.hvacprofitsecrets.com/