Saying!

by Bob Blagg

I wanted to share a saying that has been hanging on my office wall for the last 20 years or so. I do not know who wrote it but I feel you should read it every time before you do any advertising. It is so true of most advertising that it is frightening.

Please let me know what you think. If you would like a copy you can put on your office wall let me know and I can e-mail it to you. So here it is!

I see that you've spent quite a big wad of dough
To tell me the things you think I should know.
How your plant is so big, so fine, and so strong; and your founder had whiskers so handsomely long.

So he started the business in old '92!
How tremendously interesting that is ... to you. He built up the thing with the blood of his life?
(I'll run home like mad, tell that to my wife!)

Your machinery's modern and oh so complete; your "rep" is so flawless; your workers so neat.
Your motto is "Quality" ... capital "Q" -
No wonder I'm tired of Your" and of “You"!

So tell me quick and tell me true
(Or else, my love, to hell with you!)
Less - "how this product came to be";
More - what the damn thing does for me!

Will it save me money or time or work;
Or hike up my pay with a welcome jerk?
What drudgery, worry, or loss will it cut?
Can it yank me out of a personal rut?

Perhaps it can make my appearance so swell
That my telephone calls will wear out the bell;
And thus it might win me a lot of fine friends -
(And one never knows where such a thing ends!)

I wonder how much it could do for my health?
Could it show me a way to acquire some wealth Better things for myself, for the kids and the wife,
Or how to quit work somewhat early in life?

So tell me quick and tell me true (Or else, my love, to hell with you!)
Less - "how this product came to be";
More - what the damn thing does for me!

Sincerely;

Bob