|
| Issue #6 |
February 1, 2006 |
Save a Bundle and Grow Like a Weed
by Bob Blagg
Do you want to know how to save a bundle of money while growing your business faster then ever?
It costs one-sixth as much to sell something to a previous customer than to sell to a prospect.
Think more about directing your marketing funds primarily to clients and NOT to prospects.
Increase the frequency of mail to them. Call them more often.
Use low cost technology like Voice Broadcast and e-mail.
Implement a referral rewards Program. Create offers that will increase the size of your transactions.
Growth will occur faster by concentrating on the clients you have instead of external new client acquisition marketing.
Sincerely;
Bob
Copyright © 2006 by Bob Blagg All rights reserved
|